Opt-In method
The process of obtaining subscriber consent is crucial for building a trustworthy and transparent relationship between the sender and recipient. The method of collecting email addresses not only impacts the quality of the distribution list but also affects the overall email metrics, including delivery rates. To establish a good reputation in the market, it is recommended to follow best practices such as the Double Opt-in process. This method requires a secondary action from the email address owner to confirm their subscription, indicating a genuine desire to receive content and building a strong foundation for the sender/recipient relationship.
Unsubscribe procedures for emails
- It’s crucial to have a good unsubscribe strategy in place because recipients who are unaware of the unsubscribe process may mark emails as spam, leading to all emails being sent to the spam folder. Common reasons for unsubscribing include receiving irrelevant content or too many emails causing email fatigue.
- To make unsubscribing easy, we always provide an unsubscribe button or link in our campaigns and ensure it’s visible to the recipient. We never hide the link or force readers to log in. We make it a one-click process to avoid irritation and promptly unsubscribe recipients. We also offer options for updating their email address or following us on social media instead of receiving newsletters.
- By doing so, we aim to make the unsubscribe process as simple as possible and reduce the risk of recipients marking our emails as spam.
Opting Out
Our company values our customers’ needs and allows them to opt-out of receiving marketing emails or having their contact information shared with third parties for direct marketing purposes at any time. The opt-out process is straightforward; customers only need to click on the “unsubscribe” link in our marketing messages or send an email to contact@smartacremediasolutions.com to make their request. Please be aware that it may take up to 24 working hours to update our database, so customers may still receive correspondence from us for a brief period after submitting their opt-out request.
Campaign for re-engagement
In addition, we offer a re-engagement campaign as part of our legal obligation to remove unsubscribed recipients from our list. We believe this is a useful approach to reach out to unengaged recipients before they opt-out. To create this campaign, we analyze email metrics and frequently ask subscribers if they wish to remain on our email list. We also give them the option to update their preferences.