Email marketing

Email marketing

Email marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention. Some people will even try to tell you that email marketing is dead.

Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever.

EMAIL MARKETING moves the conversation about your business to a more personal environment — the inbox.

Email provides you the most direct line of communication for conversion to sales … which is why the most Webberax content marketers have no intention of giving it up any time soon.

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It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”

What makes email content work?

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Social consultancy

All of us are far too familiar with email newsletters that waste our time, email pitches that annoy us, and downright spam. Those don’t work.

Value exchange

What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you

Email content

Good email content deepens your relationship with your audience through effective subject line writing ; your distinctive voice and delivering quality, niche-specific content your prospect needs and shares with