The following editing criteria must be followed by all clients to maintain our company’s reputation:
- Advertisers must have a working URL in their bio and ensure that ads accurately reflect the brand or product being advertised without using exaggerated or deceptive language.
- The destination URL should contain high-quality, unique content that is tangibly related to the product being promoted, should not contain disruptive pop-up windows, automated downloads, or phony functionality.
- Ad copy should be properly written, spell-checked, and avoid excessive punctuation, capitalization, or symbol use.
- Header picture and profile photo should be of editorial quality and not be tacky, deceptive, or overly cropped.
- Marketing of adult sexual material worldwide is forbidden, including full and partial nudity, prostitution, escort services, sex toys, and dating sites that prioritize promoting sexual encounters or adultery.
- Unacceptable business practices include promoting false information, omitting crucial details, or advertising discounts or offers that are not visible or easy to find.
- Advertising of hostile content worldwide is forbidden, including hate speech or advocacy directed towards a protected class of people or organizations linked to the promotion of hate, criminal, or terrorist-related content.
- Promoting malware products worldwide is forbidden, and any program that users download should be easy to uninstall and not have any excluded, banned, or harmful application functionality.